Our guest in June will be Laura Olson-Oxley with Next Level Advertising. Next Level Advertising focuses on helping small businesses build strong and cost effective marketing programs that will stand up through changing business conditions.
Building a house is a process – there are specific steps that need to be completed in a specific order to ensure that the house is a solid structure capable of standing up to time, weather, and everyday living. Building a marketing and advertising program for your small business is very similar – there are four distinct steps that need to be taken so that your business stands up over time. The good news is that, unlike building a house, you can go back and fix any of the steps in your marketing program you may have missed along the way without the whole thing falling down!
The elements of building a marketing program are the same as building a house: you start with a good set of plans, lay a solid foundation, erect the framework, and add the finishing touches. This workshop will outline these four elements and give you a blueprint of the steps needed to take your business to the next level.
About the Presenter
Laura Olson-Oxley is the Owner and Founder of Next Level Advertising. She is an entrepreneur, coach, speaker, marketing and business consultant, and sales professional. Laura has over 25 years experience working with small businesses in a variety of industries, focusing on strategic business growth through effective marketing and advertising. Also a strategist, numbers nut, project manager, and life-long learner, Laura looks at the big picture to analyze and recommend the most effective tools to take businesses to the Next Level.